Kalkulator Biaya Admin Tokopedia
Hitung estimasi potongan biaya admin Power Merchant vs Official Store, layanan Bebas Ongkir (maks. Rp 10.000), PPN 11%, dan laba bersih penjualan.
Biaya admin standar berdasarkan kategori produk.
Brand resmi dengan eksposur etalase utama.
Subsidi ongkir otomatis untuk pembeli.
Fee Wealth Leakage Radar & Profit Drag
Multi-Rail Arbitrage ("Switch & Save")
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Pass Fee to Client (Legal Surcharge Engine) Calculate zero-shortfall compliant markup & legal surcharge limits
• United States: Visa & Mastercard cap credit card surcharges at 3.00% (effective April 2023). Surcharging debit or prepaid cards is strictly illegal under federal operating rules.
• UK & European Union: Surcharging consumer debit and credit cards is prohibited under PSD2. B2B / corporate card surcharges remain permitted.
• Australia: Governed by RBA; surcharging is legally restricted strictly to the merchant's actual cost of card acceptance.
Client Invoice Message
Bookkeeping Journal Entry
Recent Calculations (Click to Restore)
Perbandingan Status Penjual Tokopedia
| Tipe Toko | Biaya Admin | Bebas Ongkir | Hasil Bersih (Order Rp 100.000) |
|---|---|---|---|
| Power Merchant Non-Bebas Ongkir | 3.5% + PPN 11% | Rp 0 | Rp 96.115 (96.1%) |
| Power Merchant + Bebas Ongkir | 3.5% + PPN 11% | 4.0% + PPN 11% | Rp 91.675 (91.7%) |
| Official Store + Bebas Ongkir | 6.0% + PPN 11% | 4.0% + PPN 11% | Rp 88.900 (88.9%) |
Kalkulator Fee Architecture & Cost Breakdown (2026)
Understanding payment deductions on Kalkulator requires evaluating fixed per-transaction fees, percentage processing cuts, and platform commissions:
Bank transfer rail with strict dollar fee caps, saving thousands on large corporate contracts.
Standard credit card acceptance on invoices for clients prioritizing points or corporate cards.
Optional fee to transfer invoice proceeds to your debit card within 30 minutes instead of 2-day bank clearing.
Mathematical Profit & Breakeven Derivations
Setting selling prices without accounting for blended transaction deductions causes margin erosion. Use this algebraic gross-up formula:
Reverses payment processing deductions so the client covers fees and you receive 100% of your consulting contract.
Strategic Margin Defense: 4 Protocols for Kalkulator
Implement these operational treasury tactics to maximize net take-home earnings:
Incentivize ACH on Invoices Above $500: Leverage the $5-$10 fee cap to save 90%+ compared to credit card processing.
Add Gross-Up Surcharges for Credit Cards: Specify in contract payment terms that card payments incur a 3% processing convenience fee.
Automate Weekly Late Payment Reminders: Trigger automated invoice reminders to accelerate DSO (Days Sales Outstanding).
Disable Instant Payout Options: Rely on standard 2-day ACH settlement to eliminate the 1.5% instant transfer penalty.
Pertanyaan yang Sering Diajukan (FAQ)
What are Tokopedia (Shop | Tokopedia) seller admin fees in Indonesia for 2026? ▼
Tokopedia charges tiered service fees (Biaya Layanan) based on seller status: Regular Merchant (free up to 100 orders, then ~1.0% to 2.5%), Power Merchant (3.0% to 6.5% depending on category), Power Merchant PRO (3.5% to 7.0%), and Official Store (5.0% to 8.5%).
What is the fee difference between Tokopedia Power Merchant and Official Store? ▼
Power Merchant status costs approximately 3.0% to 6.5% commission and unlocks search ranking benefits, Bebas Ongkir (Free Shipping), and badge trust. Official Store charges 5.0% to 8.5% but offers verified brand trust, dedicated promotional banners, and preferential placement.
What is Bebas Ongkir (Free Shipping) and what is the seller contribution fee? ▼
Bebas Ongkir allows Indonesian shoppers to receive free shipping via J&T, SiCepat, or Anteraja. In exchange, Tokopedia deducts an additional Bebas Ongkir service fee of 4.0% (capped at Rp 10,000 per order) from the seller's gross payout.
How does Indonesian 11% PPN (VAT) apply to Tokopedia seller commissions? ▼
All Tokopedia admin fees and Bebas Ongkir service charges are subject to statutory 11% PPN (Pajak Pertambahan Nilai). Tokopedia deducts this automatically and provides monthly electronic tax invoices (e-Faktur).
What is Dilayani Tokopedia (Fulfillment by Tokopedia) warehousing service? ▼
Dilayani Tokopedia (formerly TokoCabang) provides automated warehousing across Jakarta, Surabaya, and Medan. Sellers pay storage fees per cubic meter and small pick-and-pack handling fees per order.
How does Tokopedia Saldo Penghasilan withdrawal work for Indonesian bank accounts? ▼
Net sales proceeds deposit instantly into the seller's Saldo Penghasilan wallet after the buyer confirms receipt. Instant withdrawals to Indonesian banks (BCA, Mandiri, BRI, BNI) process 24/7 with a nominal Rp 1,000 fee for non-partner banks.
What are Tokopedia TopAds advertising cost models? ▼
Tokopedia TopAds operates on a pay-per-click (PPC) model for sponsored search results and shop banners. Sellers bid on relevant Indonesian consumer keywords to gain top page visibility.
How do I calculate what to price an item on Tokopedia to take home Rp 100,000 net? ▼
With Rp 60,000 COGS, Power Merchant fee (4.5%), Bebas Ongkir (4.0%), and 11% PPN on fees (total fee = 9.44%): Price = (COGS + Net) / (1 - 0.0944) = Rp 160,000 / 0.9056 = Rp 176,678.